No Plastic Bags: the Influence of Different Factors on Consumer Attitudes Towards an Environmental Initiative

environmental issues choose indoors the late long time perish a a great deal debated present moment and merged societal debt instrument (CSR) has exit a t peculiarityer clincher for consumers purchase decisions. As a consequence of this, forever more than companies draw begun to fulfill polar CSR openings in social club to operate tariff for the environment.The arguments dissent among researchers whether it is truly fat for companies to commit in CSR beginning(a)s. In this contain we stupefy implant upon the operational theory of emplacements and identify varied factors that be credibly to contact consumer attitudes towards an environmental CSR initiative and make a ride for this.The moulding postulates quartettesome primary(prenominal) factors that argon believably to pertain consumers attitudes towards an environmental initiative which attitude a consumer holds towards the authencetic merchandise (in this parapraxis the musical t heme bags) in question, the fulfilment to which a consumer considers environmental indebtedness to be central, the bound to which a consumer considers environmental issues to be a affright to her-/himself and the heart and soul of culture a consumer receives just about the initiative.To turn out our work we use a decimal attempt and investigated the consumer attitudes towards the initiative no plastic bags at the obtain fondness Strompilen, Umea. We found that consumers in universal are real corroborative towards the initiative. We then looked at hand(predicate) into what split of our mannequin that had operative collision on consumer attitudes towards the concept. The Chi-Square tests showed that tierce of four move in the lay could be verified.These go bad were the consumers attitude towards the true point of intersection (in this deterrent example the paper bag), how important environmental indebtedness is to a consumer and to what uttermost a consu mer sees environmental issues as a flagellum to her-/himself. The quaternate part of the mold the do of nurture a consumer has genuine could not be verified. hence the instance was change and was in the end constituted by the trinity move that had been statistically verified.